Email newsletters for Washington small businesses
If you already collect emails at the register, on a tablet, or through a website form, and you almost never write to those people, you are leaving an easy channel unused. Email is not fashionable, but it reaches customers you already know, including people who will never see your next Instagram post.
LocalHank has two email services:
- A one-time welcome or promo sequence, at $295, $595, or $995. Use this when someone joins your list and should get a short series, not a blank inbox.
- A monthly newsletter plan, at $395, $745, or $1,195 a month, month to month, for a regular note to the list you already have.
What is worth sending
Useful beats frequent. A Puyallup shop might send hours and parking notes before the Washington State Fair, then go quieter in October. A Yakima farm or tasting room might follow harvest and weekend events. A Seattle cafe might send a seasonal menu and holiday hours. In every case, the reader should be able to tell, in the first lines, what is new and what you want them to do.
Skip giant image-only emails that do not work on a phone, and skip subject lines that sound like a scam. If you promised a discount for signing up, honor it in the first message.
What you still have to own
You need a list you have permission to email, and a tool to send it, such as the one you already use. LocalHank writes and designs the messages; we do not buy lists, and we will not write fake testimonials to fill space. If your website signup form is unclear, website copy from $395 can help you explain what people are joining.
See email services in Seattle or Puyallup, or contact Hank with how many people are on your list and how often you want to write.